Privacy policy

Effective Date: March 19, 2026 | Last Updated: March 19, 2026

Prime Wine Coolers ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit primewinecoolers.com or make a purchase. Please read it carefully.

1. Information We Collect

Information You Provide Directly

  • Contact Information: Name, email address, phone number, billing address, shipping address
  • Payment Information: Credit/debit card details, PayPal, or other payment method data (processed securely; we do not store full card numbers)
  • Account Information: Username, password, and account preferences
  • Communications: Messages, emails, or inquiries you send to our support team

Information Collected Automatically

  • Device & Browser Data: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time on site, links clicked, referring URLs
  • Transaction Data: Products viewed, added to cart, purchased, or returned
  • Cookies & Tracking Technologies: See Section 4 below

Information from Third Parties

  • Payment processors (Shopify Payments, PayPal)
  • Shipping carriers (UPS, FedEx)
  • Advertising partners (Google Ads, Meta)
  • Analytics providers (Google Analytics)

2. How We Use Your Information

  • Order Processing: To process, fulfill, and ship your orders and handle returns or cancellations
  • Customer Support: To respond to your inquiries and resolve issues
  • Account Management: To create and manage your account
  • Marketing & Advertising: To send promotional emails (with your consent), display personalized ads, and conduct remarketing campaigns
  • Analytics & Improvement: To understand how visitors use our site and improve our products and services
  • Fraud Prevention & Security: To detect and prevent fraudulent transactions and protect our platform
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes

We do not sell your personal information to third parties for their own independent marketing purposes.

3. How We Share Your Information

  • Shopify: Our e-commerce platform provider. Shopify processes your data to power our store, payments, and checkout. See Shopify's Privacy Policy.
  • Payment Processors: To securely process your payment transactions
  • Shipping Carriers: UPS, FedEx, and freight carriers to deliver your order
  • Google: For advertising (Google Ads), analytics (Google Analytics), and remarketing services
  • Email Marketing Platforms: To send order confirmations, shipping updates, and promotional emails
  • Legal Authorities: When required by law, subpoena, court order, or to protect our legal rights

We require all third-party service providers to handle your data in compliance with applicable privacy laws.

4. Cookies & Tracking Technologies

We use cookies, pixel tags, and similar tracking technologies on our website to:

  • Remember your cart and preferences
  • Analyze website traffic and usage patterns
  • Deliver personalized advertising and remarketing ads
  • Measure the effectiveness of our marketing campaigns

Types of Cookies We Use

  • Essential Cookies: Required for basic website functionality (e.g., shopping cart, checkout)
  • Analytics Cookies: Google Analytics — tracks page views, session data, and user behavior
  • Advertising Cookies: Google Ads, Meta Pixel — used for remarketing and interest-based advertising
  • Preference Cookies: Stores your settings and preferences

Your Cookie Choices

5. Google Analytics & Advertising

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects data such as pages visited, time on site, and general usage patterns via cookies.

We also use Google Ads features including remarketing, display advertising, and interest-based targeting. Google may collect data through cookies to show you relevant ads on other websites.

To learn more about how Google uses data from sites that use its services, visit: policies.google.com/technologies/partner-sites.

6. Data Retention

  • Maintain your account and order history
  • Comply with legal and tax obligations (typically 5–7 years)
  • Resolve disputes and enforce our agreements

When your data is no longer needed, we delete or anonymize it in accordance with our internal data retention procedures.

7. Data Security

  • SSL/TLS encryption for all data transmitted to and from our website
  • Secure payment processing through PCI-DSS compliant payment processors
  • Access controls limiting who can access personal data

While we take these precautions, no security system is completely impenetrable. We cannot guarantee the absolute security of your data. If you suspect unauthorized access to your account, contact us immediately.

8. Your Privacy Rights

  • Right to Access: Request a copy of the personal information we hold about you
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Delete: Request deletion of your personal information, subject to legal obligations
  • Right to Portability: Request transfer of your data to a third party in a structured format
  • Right to Opt Out of Sale/Sharing: Opt out of the sale or sharing of your information for targeted advertising
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know, delete, correct, and opt out of the sale or sharing of personal information.

To exercise your California privacy rights, contact us at support@primewinecoolers.com.

We honor Global Privacy Control (GPC) signals as a valid opt-out request for California residents.

9. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately at support@primewinecoolers.com and we will promptly delete it.

10. International Users

Our website is operated in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your country.

11. Third-Party Links

Our website may contain links to third-party websites, including manufacturer websites and social media platforms. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically. Your continued use of our website after any changes constitutes acceptance of the revised policy.

13. Contact Us

  • Email: support@primewinecoolers.com
  • Phone: 925-922-9868
  • Mail: Prime Wine Coolers, 2801 B St #560, San Diego, CA 92102, United States
  • Hours: Monday–Friday, 9:00 AM–5:00 PM PST